The Future of Conventional Newspapers

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Compact newspaper as the latest public reading preference is no longer a mere speculation. This new hybrid of journalistic medium has become the latest reading trend in today's era of post digital revolution. This new journalistic horizon, nevertheless, must be embraced by the media organizations with precise comprehension of its spiritual and physical demands and needs. Concisely, today's public reading preference has skewed to a fresher and simpler medium of news presentation – the compact newspaper. This phenomenon has made many media organizations paused to restructure their operations to cater the demand and needs of the new horizon of communication revolution. Hence, this paper began with a few queries – among others are in finding out the areas of reformation that had been accomplished by the Malaysian media organizations in fulfilling the increasing demands of the public on compact newspapers, and in determining the key factors that triggered the change of reading preference on newspapers among the Malaysian. Throughout this paper, two different research findings (of two different years) on compact newspapers will be comparatively analyzed and presented. Both of those findings may somehow alter our perception on how different is the contemporary public gratify their contemporary media. These two combined researches were expected to instill a better understanding on the possibilities of future threats and obstacles that may befall unto any conventional newspapers. In short, this research paper aspires to generate better understanding on compact newspapers' reading preference – not only among the Malaysian public, rather in ensuring the future significance and relevance of any conventional newspapers of any country in this millennium.

Keywords: Conventional Newspapers, Post Digital Revolution, Reading Preference
Stream: Globalisation
Presentation Type: Paper Presentation in English
Paper: A paper has not yet been submitted.

Saiful Nujaimi Abdul Rahman

Lecturer, Department of Communication,
Faculty of Modern Languages and Communication, Universiti Putra Malaysia

Serdang, Selangor, Malaysia

Mr. Saiful is a communication lecturer for Communication Department, Faculty of Modern Languages and Communication, Universiti Putra Malaysia, Malaysia. He received his secondary education from a boarding school, Sekolah Tuanku Abdul Rahman, Ipoh, Malaysia before pursuing for Bachelor Degree in Communication at International Islamic University of Malaysia (Majoring in Journalism). Upon completing his education, he began to serve few media agencies namely The Malay Mail, The New Straits Times, and Utusan Melayu (Malaysia) Berhad. In Mac 1997, he began to serve Communication Department, Faculty of Modern Languages and Communication of Universiti Putra Malaysia. He pursued his education to a Master Degree then in the Field of Journalism. Hence, the field he served had urged him to assist his community as invited facilitator and speaker to various workshops held by governmental and non-governmental bodies. He had served his faculty and university as paper presenters to numerous conferences and seminars, both at national and international levels. To date, he is an active columnist and a scriptwriter for various media agencies.

Ref: H08P0682