A Theoretical Trip through Cultural Encounters in Tourism
Tourism has traditionally received little attention from disciplines outside marketing and branding; nevertheless, one must recognize that marketing itself relies heavily on methods based in the observation and analysis of culture. More recently, the advent of interdisciplinary fields such as recreation and leisure studies reveals the fact that culture is the river running through the tourist tracks. A complete understanding of the tourist industry must move beyond discussion of infrastructure and wealth and take into consideration cultural interaction. Three theoretical approaches, Erving Goffman’s performance theory, Jean Baudrillard’s simulation model, and Nederveen Pieterse’s hybridity model, are considered as frameworks for the discussion of culture and tourism—specifically the concept of authenticity in travel.
Keywords: Culture Theory, Tourism, Touristic Encounter, Stage Theory, Performance Theory, Hyperreality, Commodification of Culture, Hybridity Theory
Instructor of Spanish and English as a Second Language, Humanities Division, Brescia University