Corporate Culture and Community of Practice: Key Factors Affecting the Success of Knowledge Management in Thailand

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Knowledge has become very important in gaining and sustaining competitive advantage. In the knowledge-based economy, an organization’s intellectual capital represents the only sustainable source of competitive advantage. Thus, the ability to manage knowledge is the key factor for success of organizations. The objective of this article is to feature the concern about corporate culture and community of practice; key factors affecting the success of knowledge management in Thailand. It is important that organizations be aware of factors affecting the success of knowledge management. The factors vary in each country. If an organization realizes these factors and gives priority to them, the organization will accomplish development and bring about the success of knowledge management eventually.


Keywords: Corporate Culture, Community of Practice, Knowledge Management
Stream: Knowledge
Presentation Type: Paper Presentation in English
Paper: A paper has not yet been submitted.


Phayat Wutthirong

Marketing Manager, The Concrete Products and Aggregate Co., Ltd., Siam Cement Group
Bangsue, Bangkok, Thailand

Phayat Wutthirong is a Marketing Manager of CPAC Bangkok Business at The Concrete Products and Aggregate Co., Ltd. of Siam Cement Group (SCG), Thailand. His particular areas of interest are human resource management, knowledge management, innovation and marketing. His recent papers are Human resource management for knowledge management: From concept to practice, Change and innovation management in public organization of Thailand and The impact of customer loyalty on word of mouth under different customer satisfaction levels. He can be contacted at: phayatw@cementhai.co.th

Asst.Prof.Dr. Chetsada Noknoi

Lecturer, Faculty of Economics and Business Administration, Thaksin University
Muang, Songkhla, Thailand

Chetsada Noknoi is a Lecturer in the Department of Business Administration, Faculty of Economics and Business Administration, Thaksin University, Thailand. His particular areas of interest are human resource management, marketing, and public administration. His recent papers are Buddhist doctrines and the building of learning organization, Buddhist monks’ role as human resource developers in Thailand, Marketing for human resource development: The way to sustainable competitive advantage, Buddhist doctrines and Sufficiency Economy, The remainder of Thaksin’s government: The other side of coin and Talent management: A key factor to organizational competitive advantage. His current research topics are related to diversity, equality, satisfaction, quality perceiving, and consumer behavior. He can be contacted at: cnoknoi@hotmail.com

Ref: H08P0024